Andrew Roberts is based in DFW.

Professional Summary

GREASY HANDS SOCIETY / RESTOMOD AIR / CLASSIC AUTO AIR

June 2022 - Present | Web Designer / Developer + UI/UX + E-Commerce

• Design, develop, and manage automotive-focused WordPress and Shopify websites across a multi-company organization.
• Lead UI/UX design and website architecture initiatives, developing intuitive user experiences and innovative ways for customers to interact with digital products.
• Translate marketing and business objectives into effective website structures, visual designs, and digital experiences.
• Manage ongoing website development, updates, optimization, and troubleshooting across multiple brands and platforms.
• Collaborate closely with the marketing team to execute digital initiatives while independently identifying problems, developing solutions, and managing projects from concept through implementation.
• Continuously evaluate emerging web technologies, design trends, and UX practices to improve website performance and customer engagement.

OSKY BLUE

May 2018 - May 2022 | Director of Development & Design

• Led the design and development of client websites and digital marketing projects from initial concept through launch.
• Directed the visual design, layout, and development of websites while ensuring consistency with client branding and marketing objectives.
• Developed creative solutions across a range of client industries, balancing design, usability, functionality, and business goals.
• Researched and introduced new design tools, web technologies, and industry trends to improve internal workflows and client marketing strategies.
• Collaborated with account managers, strategists, and creative teams to translate client objectives into effective digital experiences.
• Provided project status updates and communicated development timelines, priorities, and deliverables to internal teams and leadership.
• Managed multiple concurrent projects while maintaining quality, deadlines, and client requirements.

MCD INNOVATIONS

April 2016 - May 2018 | Graphic & Web Designer

• Designed and produced a wide range of print and digital marketing materials, including brochures, point-of-purchase displays, pamphlets, folders, trade show graphics, and promotional flyers.
• Redesigned company websites with a focus on user experience, visual design, search engine optimization, and content structure.
• Applied SEO strategies that contributed to a 30% increase in website traffic.
• Improved website usability and content organization, helping achieve a 36% bounce rate following the redesign.
• Managed website design and development projects while collaborating with internal stakeholders to align digital experiences with business objectives.
• Combined graphic design and web development expertise to create cohesive brand experiences across digital and physical marketing channels.

TEXAS HOUSE OF GRAPHICS

September 2015 - January 2016 | Graphic Designer

Texas House of Graphics was a T-shirt and a vinyl car wraps graphic design company. I reviewed final layouts and suggested changes to the clients as needed and develop prints to produce the T-shirts, mugs, or signage, using print developing equipment, created them with print developing equipment and Adobe Creative Suite.

SEVENTH & JAMES

September 2013 - May 2015 | Graphic Designer

I worked for this church doing various designs throughout my attendance at Baylor University. My responsibilities included various graphics such as redesigning their logo, making a T-shirt design and Easter newspaper ads. I also created a painting project for the church’s college group while at Baylor.

WEB & E-COMMERCE

Wordpress

Woocommerce

Shopify

E-Commerce Development

Responsive Design

Website Architecture

DEVELOPMENT

SEO & ANALYTICS

BAYLOR UNIVERSITY

September 2011 - May 2015

BFA Studio Art emphasis in Graphic Design